In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than ever, establishing the unique qualities of that product is the key to successful marketing. So in an industry as niche as the marine industry, there are plenty of opportunities to ensure your business stands out from the pack. Here, we will go over how you can develop a comprehensive strategy in marketing your marine related business.
