Sales Tools
Inventory & Prospects
Manage your serialized boat inventory and track prospects from first contact to close.
- Manage serialized boats, motors, and trailers
- Add model descriptions and stock images
- Custom pricing and pricing formulas
- Track dealer installed accessories
- Upload actual unit photos
- Track previous owners and sales history
- Blue book integration
- HIN/VIN serialized inventory tracking
Close the Deal
Deal Desk
Everything you need to manage contracts, quotes, and deal details from start to close.
- Assign prospects to sales team
- Track follow-up activities
- Store prospect documentation
- Monitor sales rep performance
- Generate sales contracts and quotes
- PDF window stickers and contracts
- Trade-in management with valuation
- Tag, registration & UCC cost tracking
Finance & Commissions
Complete F&IFull finance and insurance product management with commission tracking — everything your dealership needs to maximize deal profitability.
Commission Management
- Commission worksheets & calculations
- Dealer reserve tracking
- Deal profitability analysis
- Sales incentive management
F&I Products
- Credit life & gap insurance
- Accident & health insurance
- Down payment tracking & management
- Floor plan & financing integration
Sales Team Empowerment
Powerful tools to help your sales team succeed
For Sales Representatives
- Track daily follow-up tasks
- Manage prospect interactions
- Monitor open deals and quotes
For Sales Managers
- Monitor team performance
- Assign follow-up tasks
- Track sales activities
Powerful Integrations
Connect with industry-leading solutions to enhance your sales process
- Dealer Spike integration
- L5 Advertising support
- Automated inventory sync
- Real-time updates
- CRM integration
- TeamMarine connectivity
- Lead synchronization
- Activity tracking
- Kenect text messaging
- Credco credit reporting
- Customer notifications
- Team communication
Frequently Asked Questions
What does DockMaster's sales management cover?
The full boat sales cycle: prospect and lead tracking, opportunity pipeline, quotes and sales contracts, trade-in valuation, F&I products, and commission calculation — connected to the same inventory and accounting your whole dealership runs on.
How does DockMaster handle prospects and leads?
A CRM-style pipeline tracks prospects from first contact to close, with activity logging, follow-up scheduling, automated letter generation, and conversion to customer records when the deal lands.
Can DockMaster generate sales contracts?
Yes. Generate firm and quick quotes, build sales contracts with terms and trade-ins, and send documents for eSignature — so deals close without paper shuffling.
Does DockMaster track sales commissions?
Yes. Commissions calculate by salesperson with sales history and performance tracking, and everything posts to the integrated accounting suite.
How does F&I work in DockMaster?
Finance and insurance products attach to the deal, with CoreLogic Credco integration for credit reports to support lender decisions.