Dockmaster Blog

As 2019 comes to a conclusion, it’s time to reflect on what DockMaster has managed to accomplish in the past year. With many new enhancements to our software, we’d be remiss if we didn’t thank our clients for having a hand in these improvements.

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email is still delivering results that are trackable, can measure a return on investment and is affordable. Now, let’s dive into how email is still a crucial area of marketing in the marine industry.

Many professionals in boatyards, a boat dealership or marinas share a common bump in the road on occasion; the management of a challenging customer situation. An old saying “The customer is always right” is a motto that was popularized by many early pioneering retailers like Marshall Field at his Marshall Field’s department stores. Today, the customer isn’t always right, however we can’t make them wrong, as this ends up turning into a bad customer experience that can be shared online and damage your brand. Dealing with marine customers in a positive manner is crucial in ensuring your business maintains a stellar reputation in regards to customer service. Managing your business will come with its challenges, which is why implementing the right [management software]() is important. But what about you as a professional dealing directly with a customer? Here are some tips to ensure you can properly handle challenging customer situations.

DockMaster successfully relaunched its annual User Conference (DMCON), connecting clients with DockMaster experts and partners. Holding this event reassured DockMaster’s dedication to its customer base and gave experts a chance to reconnect with the marine professionals that form their clientele.

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than ever, establishing the unique qualities of that product is the key to successful marketing. So in an industry as niche as the marine industry, there are plenty of opportunities to ensure your business stands out from the pack. Here, we will go over how you can develop a comprehensive strategy in marketing your marine related business.

When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered.