Dockmaster Blog

Dock ‘Masters’ can fine tune their skills in service and marina management modules

A marine business with “good management” has systems in place for the organization of all aspects of their operation. That includes databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating estimates, converting them to work orders and then billing them can be done using a well-defined process, your service department should gain efficiencies

Co-Authored by Kirsten Schuchardt, Program Manager, Brunswick Dealer Advantage and Boater’s Choice Insurance

The established and rich tradition of the marine industry goes back generations, and today with a U.S. population of approximately 327 million, the marine industry faces the same challenge almost every labor market is facing; a rapidly aging work population. By later this year, about 25% of the U.S. workforce will be composed of older workers ages 55 and over. According to the Special Committee on Aging report by the United States Senate, the number of persons working past the age of 55 is at a historic high. Older workers are shaping the American labor force. Participating U.S. workers 25-54 are 64% of the workforce, while ages 55-64 represent 22%. The math is very simple; 86% of the participating workforce is getting old. It’s called “The Silver Tsunami”, and the marine industry needs to start thinking about its future workforce

As 2019 comes to a conclusion, it’s time to reflect on what DockMaster has managed to accomplish in the past year. With many new enhancements to our software, we’d be remiss if we didn’t thank our clients for having a hand in these improvements

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email is still delivering results that are trackable, can measure a return on investment and is affordable. Now, let’s dive into how email is still a crucial area of marketing in the marine industry