Dockmaster Blog

DockMaster’s new enhancements and features designed to increase revenue opportunities

In the 1980s when computers were first in the workplace, the dream was a paperless environment. However, the technology at the time contributed to more of that tree fiber multiplying on desks and in file cabinets. Eventually, some innovators came across the idea of developing management systems to help organize electronic files which helped quickly clear all that clutter.

Today, a boat dealer needs to find a way to stand out. Easy to use video technology has emerged as a leading way for your marketing efforts and spend. Why? It connects, influences and engages your target audience. While emailing and directly engaging with customers and prospective customers is still here to stay, it’s time to embrace new solutions if you haven’r already done so. Today, consumers are more prone to obtaining their information through a video, if one is available. Incorporating video into your boat dealership’s marketing strategies is a logical step to take.

Since 1984, DockMaster has been at the forefront of marina management technology, making life easier for staff to stay on top of their business. Time and time again, DockMaster products have proven their worth in not only helping marinas save time and money, but opening doors to users in improving their operations, as well as discovering fruitful opportunities. After more than 35 years, DockMaster has not only won awards for its complete marine software, it’s earned a great deal of accolades crediting the company’s technology in improving any given marina’s bottom line.

It’s a given that the more services offered by a marina or marine business, the harder it is to manage. And the higher the taskbar is set to handle a wide range of services, it stands to reason that the need for a more automated system to manage these operations becomes necessary in order to increase efficiency.

North America’s boat ownership continues grow and the forecast for 2021 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), boat sales have seen an increase as high as nine percent compared to 2019 levels. The cause of this uptick in sales has been linked to first time boat buyers seeking new hobbies amidst the Covid-19 pandemic. With boating being a safe activity and it being easy to practice social distancing, more and more consumers are expected to discover boating as a new hobby.