What’s the 1 challenge a boat dealership owner faces in today’s competitive business landscape? Figuring out how to provide an exceptional customer experience that differentiates them from their competitors. Customer experience, defined as a customer’s perception and satisfaction with a company, can influence their decision to purchase as well as become a loyal advocate of the boat dealership. As technology advances increasingly, its role in offering unparalleled customer experience to dealership prospects has also become more prominent. That said, this blog explores the various ways technology improves customer experiences at boat dealerships – from streamlined sales processes to personalized digital interactions and more
