West Alton Marina has been serving the Lake Winnipesaukee community since 1962 as a family-owned and operated marina in Alton Bay, New Hampshire. With 400 annual in-water slips and comprehensive boatyard services, they've built their reputation as a full-service facility offering shrink wrap winter storage, summer docking, and boat maintenance services.
Nathan Shrider, Operations Manager, has witnessed how DockMaster transformed their operations from manual processes to a fully integrated digital ecosystem. When he first started, many processes hadn't been integrated into computer systems, but DockMaster has become the operational backbone connecting every aspect of their multifaceted business.
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Key DockMaster Features Driving Success
Integrated Point of Sale System
The adoption of DockMaster POS revolutionized their fuel dock operations. "I remember adopting DockMaster POS at the time, which was revolutionary," explains Shrider.
"We were no longer transferring every ticket from the day into our accounting software, which has always been DockMaster as well."
This integration eliminated manual data entry, reduced errors, and freed up staff for customer service activities through seamless connection between transactions and accounting records.
Customer Resource Management
The comprehensive CRM system manages diverse customer relationships across all services.
"The customer resource management side of things just helps us keep every separate part of our business working together," notes Shrider.
"Having one core set of customers who dock with us but also use us for their boat service as well as fuel sales."
Multi-Module Integration
DockMaster's unified system covers accounts payable, receivable, service management, and revenue tracking.
"Having the tie-in between every module work seamlessly across our customer base is certainly key," explains Shrider.
This integration maintains operational consistency across marina slips, boat maintenance, and fuel services.
Operational Benefits
DockMaster enables West Alton Marina to manage all business aspects through one platform: from vendor relationships and customer payments to service department operations. The centralized CRM provides instant access to complete customer histories, enabling personalized service and efficient problem resolution.
Shrider rates DockMaster's support "10 out of 10," emphasizing their partnership approach:
"Everyone over the past few years has been incredibly responsive to any needs that have arised, whether that be from new features or just supporting the current existing infrastructure."
Advanced Digital Capabilities with DockMaster Web
West Alton Marina leverages DockMaster Web's cloud-based capabilities to extend operational reach. The platform provides 24/7 customer account access for viewing invoices, making payments, submitting service requests, and updating personal information.
Customer Self-Service Portal
DockMaster Web's customer portal empowers boaters with modern self-service capabilities, reducing administrative burden while improving satisfaction through convenient account access and service management.
Digital Documentation and E-Signatures
The platform includes digital contract signing with mobile-friendly signature capture, secure document storage, and automated workflow processing. This streamlined customer onboarding and eliminated paperwork bottlenecks.
Digital vessel documentation, maintenance history tracking, and insurance management provide comprehensive record-keeping supporting operational efficiency and regulatory compliance.
Real-Time Synchronization
DockMaster Web's real-time data synchronization with desktop systems ensures automatic conflict resolution and change history tracking, providing cloud access flexibility without sacrificing data integrity.
Why They Continue with DockMaster
"To my knowledge I don't know of any other marine management software that hits every box that DockMaster does," states Shrider.
For West Alton Marina, this comprehensive functionality delivers competitive advantages by handling diverse business needs: from fuel dock operations to boat service management within one integrated system.
The comprehensive platform, seamless module integration, and partnership support approach have enabled West Alton Marina to maintain operational excellence while adapting to modern customer expectations through digital capabilities.
Would you like to find out more about how DockMaster can streamline your marina operations?