Dockmaster Blog

Fad Advice on Marketing Often Has Little to Do with Real Needs

DockMaster has made it a company mantra to seek third-party solutions in order to better serve our clients. After all, in order to provide the best marine management solutions, it’s imperative not to rest on our laurels, much like any marina would seek ways to improve operations. Earlier this year, DockMaster struck a partnership with Swift Harbour, a sales, booking and hospitality platform for marinas that accept transient moorage online. Much like any DockMaster product, DockMaster Online Reservations is designed to make your marina more money, save time and satisfy your customers.

Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top $230 billion USD by 2024, with the US accounting for nearly 50 percent of the volume share.

One thing that separates the travel industry from any other business sector is mobility. It’s only natural, considering the companies that thrive in that service trade make a living by catering to people always on the move, such as the marine industry. And when all that movement is at its peak and happening faster than ever before, it makes sense that more sophisticated [marina management software]() is needed to keep up, such as DockMaster Online Reservations.

As peak season for boating approaches, DockMaster is proud to announce yet another solution to bring powerful and effective technology to all business models. This past week, DockMaster announced the launch of DockMaster Online Reservations, powered by Swift Harbour. It’s another one of several third-party solutions DockMaster has partnered with to continue leading the marine management software Industry.

As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas.