Dockmaster Blog

Seasonal employees serve as the lifeblood of marine businesses, ensuring operations run smoothly during peak times. However, retaining these valuable contributors can be a challenge due to the dynamic nature of the industry. In this blog post, we will delve into five pragmatic strategies that can empower your marine business to retain and nurture its seasonal workforce effectively

In today’s digital age, online reviews have enormous power in shaping consumer decisions, necessitating online reputation management for marinas

The emergence of Artificial Intelligence (AI) has revolutionized various industries, including the marine industry. These cutting-edge AI tools offer unparalleled efficiency, data analysis capabilities and personalized experiences, charting a new course for maritime enterprises. In this blog, we will explore how the marine industry can harness AI to stay connected, enhancing efficiency, safety and sustainability

In the ever-changing world of marine sales, boat dealers face a slew of challenges – one of which is high-interest rates

Learn what a boat slip is, how it differs from a dock, and tips for choosing the right slip for your vessel. Read our comprehensive guide for marina owners and boaters

What’s the 1 challenge a boat dealership owner faces in today’s competitive business landscape? Figuring out how to provide an exceptional customer experience that differentiates them from their competitors. Customer experience, defined as a customer’s perception and satisfaction with a company, can influence their decision to purchase as well as become a loyal advocate of the boat dealership. As technology advances increasingly, its role in offering unparalleled customer experience to dealership prospects has also become more prominent. That said, this blog explores the various ways technology improves customer experiences at boat dealerships – from streamlined sales processes to personalized digital interactions and more