Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)
First-time buyers account for over one-third of new and pre-owned boat purchases so far this year. Boat sales, which reached record high levels in 2020, elevated an additional 30% throughout March. Demand has reached an all-time high, as more and more Americans take to the water in record numbers, according to the NMMA. “As the… (more)
Boating Industry magazine released their top 100 dealers of 2020 and we’re proud to share our deserving clients who were acknowledged. “In our 16th year of recognizing the Top 100, things are certainly different, but one thing remains the same, the dealers on the Top 100 list just keep getting better,” said Top 100 program… (more)
Today, a boat dealer needs to find a way to stand out. Easy to use video technology has emerged as a leading way for your marketing efforts and spend. Why? It connects, influences and engages your target audience. While emailing and directly engaging with customers and prospective customers is still here to stay, it’s time… (more)
It’s a given that the more services offered by a marina or marine business, the harder it is to manage. And the higher the taskbar is set to handle a wide range of services, it stands to reason that the need for a more automated system to manage these operations becomes necessary in order to… (more)
North America’s boat ownership continues grow and the forecast for 2021 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), boat sales have seen an increase as high as nine percent compared to 2019 levels. The cause of this uptick in sales has been linked to first time… (more)
Pandemic has quickly shifted average age of boat buyers Up until this year, the average age for boaters had been getting older and older. However, as COVID-19 hit American soil and recreational activities grew affected, the industry saw a surge in younger boaters. So far in 2020, the average age of powerboat buyers has decreased… (more)
While it has been a really challenging year for many, the boating industry has seen a surge in business in recent months. With more first-time boaters emerging in the marketplace and experienced boaters spending even more time out on the water, marine businesses have certainly been as busy as ever. When business is as busy… (more)
With boat dealers being in peak season in the midst of a unique calendar year, it’s very possible that certain tasks may fall by the wayside. With boating activity expected to increase this summer, more and more leads will pour in for boat dealers. As the MRAA outlined in a recent post, these busy periods… (more)
