Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)
Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)
by Phil Friedman, Marine Industry Consultant Look, I don’t pretend to be a marketing guru. But I am experienced in boatyard and marina operations. And as a freelance writer/editor, I have, over the years, worked on contract for several marine marketing firms. So, I’m not exactly ignorant of marketing approaches and principles. In fact, I… (more)
Whether you see it as resting on your laurels or sitting on your butt, failing to constantly adapt leads to being left (on your) behind. Always seek a competitive advantage Having a “competitive advantage” involves imbuing your product with a singular feature or set of features that distinguish it in a positive way from that… (more)
