Dockmaster Blog

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than ever, establishing the unique qualities of that product is the key to successful marketing. So in an industry as niche as the marine industry, there are plenty of opportunities to ensure your business stands out from the pack. Here, we will go over how you can develop a comprehensive strategy in marketing your marine related business

When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and so today we’d like to talk to you to SpeedyDock, who is one of our many solution partners making it easier to connect with and engage your boating customers

One thing you won’t find at DockMaster is the notion that it was founded by folks who stumbled into the marine industry as a way to make a quick buck. The founders have extensive experience in the marina trade, combined with a rich background in software development. Thus, DockMaster’s software for marine professionals covers all aspects of a marine business, because no company understands those needs more

A step by step guide to streamline online transient reservations

One great thing about [marine software]() is that the best ones out there are data-driven