Dockmaster Blog

Many professionals in boatyards, a boat dealership or marinas share a common bump in the road on occasion; the management of a challenging customer situation. An old saying “The customer is always right” is a motto that was popularized by many early pioneering retailers like Marshall Field at his Marshall Field’s department stores. Today, the customer isn’t always right, however we can’t make them wrong, as this ends up turning into a bad customer experience that can be shared online and damage your brand. Dealing with marine customers in a positive manner is crucial in ensuring your business maintains a stellar reputation in regards to customer service. Managing your business will come with its challenges, which is why implementing the right [management software]() is important. But what about you as a professional dealing directly with a customer? Here are some tips to ensure you can properly handle challenging customer situations

DockMaster successfully relaunched its annual User Conference (DMCON), connecting clients with DockMaster experts and partners. Holding this event reassured DockMaster’s dedication to its customer base and gave experts a chance to reconnect with the marine professionals that form their clientele

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than ever, establishing the unique qualities of that product is the key to successful marketing. So in an industry as niche as the marine industry, there are plenty of opportunities to ensure your business stands out from the pack. Here, we will go over how you can develop a comprehensive strategy in marketing your marine related business

When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and so today we’d like to talk to you to SpeedyDock, who is one of our many solution partners making it easier to connect with and engage your boating customers

One thing you won’t find at DockMaster is the notion that it was founded by folks who stumbled into the marine industry as a way to make a quick buck. The founders have extensive experience in the marina trade, combined with a rich background in software development. Thus, DockMaster’s software for marine professionals covers all aspects of a marine business, because no company understands those needs more