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How Shearwater Marine Scaled Service Operations Without Sacrificing Customer Experience

How Shearwater Marine Scaled Service Operations Without Sacrificing Customer Experience

ML

Mayela Lozano

February 10, 2026

Shearwater Marine

Shearwater Marine operates a full-service yard in Fort Pierce, Florida, alongside a parts and service store in Stuart. As demand increased and operations expanded, leadership faced a familiar challenge: how to scale service operations, internal efficiency, and customer experience without adding operational friction.

The answer was not another standalone tool. It was integration.

When Efficiency Becomes a Competitive Requirement

At Shearwater Marine, efficiency is directly tied to profitability and customer satisfaction. As operations grew, legacy processes began to strain the business.

Handwritten timesheets, delayed approvals, and limited reporting visibility slowed workflows and consumed valuable staff time. While several competing solutions offered strong individual features, they functioned independently, creating silos rather than clarity.

Leadership needed a system capable of supporting service, inventory, financials, point of sale, and customer communication as a single, connected operation.

Choosing Integration Over Siloed Systems

Shearwater Marine standardized on DockMaster to unify operations across locations and departments.

“A lot of competitive products had great siloed systems,” said Jed Wood, Vice President and General Manager. **“I strongly prefer an integrated system where everything can roll together and communicate within the program. DockMaster gives us that unified visibility.”

By replacing manual workflows and disconnected tools, DockMaster became the operational backbone of the business, delivering a single source of truth for teams across service, finance, and customer-facing roles.

Modernizing Service Operations with Mobile Workflows

One of the most immediate changes came from DockMaster Mobile.

Handwritten timesheets and manual labor tracking were replaced with digital time entry, improving accuracy and scheduling while reducing administrative overhead. Service managers gained back time previously spent on paperwork and reconciliation.

“The mobile app streamlined a very labor-intensive process,” Wood explained. **“Our service managers can now focus on customer service, which is really the product we sell.”

Accelerating Approvals and Improving Customer Communication

DockMaster Web, eSignature, and the customer portal transformed how Shearwater communicates with customers.

Estimates, deposits, approvals, and updates now move in near real time, reducing delays and eliminating follow-up friction. Customers gain visibility into project status, costs, and timelines, while internal teams spend less time chasing paperwork and more time managing delivery and margins.

“The amount of effort it takes to do any given job is less than it was before,” said Wood. **“Time is money, and DockMaster saves us time at every step.”

Turning Data into Operational Insight

With DockMaster’s reporting tools, leadership now has consolidated visibility into inventory, productivity, margins, balance sheets, and profit-and-loss statements across locations.

Decisions are no longer based on assumptions or delayed reports. They are grounded in real operational data that supports continuous improvement and smarter growth.

Measurable Results Across the Business

Since standardizing on DockMaster, Shearwater Marine has achieved:

  • Reduced manual labor and administrative overhead

  • Improved technician scheduling and productivity

  • Faster estimate approvals and deposit collection

  • Real-time visibility into project status and costs

  • Stronger customer experience through transparency

  • Data-driven insights to improve margins and efficiency

Built to Support Growth, Not Just Operations

For Shearwater Marine, DockMaster is not simply operational software. It is a growth platform.

By unifying service operations, financials, reporting, and customer communication into one integrated system, DockMaster enables leadership to identify what is working, correct inefficiencies, and scale with confidence while preserving the customer experience that differentiates the business.

Shearwater Marine continues to leverage DockMaster to operate more efficiently, more profitably, and with greater control, today and into the future.