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One thing that separates the travel industry from any other business sector is mobility. It’s only natural, considering the companies that thrive in that service trade make a living by catering to people always on the move, such as the marine industry. And when all that movement is at its peak and happening faster than ever before, it makes sense that more sophisticated marina management software is needed to keep up, such as DockMaster Online Reservations. 

It doesn’t matter whether you work in a hotel, car rental office or at a marina. Speedier technology adds to fewer operational costs and if used properly, greater customer satisfaction. That’s why Swift Harbour, a platform designed to increase sales, book more efficiently and add a wow factor to the hospitality end of things is recognized as the most popular go-to management software package for the marina industry.

When integrated with DockMaster, both platforms can quickly share information to streamline workflow and garner faster results. Not only that, but managers are freed up to take on other demands that come with the job. On the other end of the booking, customers benefit from either accessing a marina link online or a flexible and versatile IOS or Android app that’s easily available, simple to use and faster to complete a docking transaction.

A system designed to be user-friendly, bookings can occur anywhere that your marina has a digital presence, whether it be a social media page, an online ad or the marina website. Even if your marina has an almost unlimited number of links out there in cyberspace, all of them can easily be used for booking purposes. 

Here’s how it all works on DockMaster Online Reservations. When a customer accesses your marina page online and makes a moorage request, the message comes to the marina via email, which features a link to the system dashboard. Once open, the dashboard reveals a wide range of bookings, including all those automatically pending as well as all accepted or declined bookings. 

When the request is opened, information about the customer from revenue and booking history to type of boat and special requested are revealed. All that information will be used to either accept or decline the booking. Regardless of the option, the customer is instantaneously given a response from the marina.

Additionally, a message function enables the marina to provide additional details like available booking dates, procedures for arrival, points of interest at the marina destination, marina maps and other amenities to make the customer’s stay the most pleasant one possible. On top of that, the customer is a click away from access to social media initiatives, newsletters, online ads and other pieces of information that may be of interest.

DockMaster Online Reservations also spells increased visibility for the marina with company apps accessible at both the Apple App and Google Play stores, making it easier for customers to come across your business. Additionally, when the management software is used at its full capacity, those same clients are more likely than ever to become repeat customers.

DockMaster Software is an industry leading management system for marinas, boatyards, and boat dealerships. DockMaster includes Unit Sales, Prospecting and F&I with fully integrated financial management and numerous integrations with CRM applications, dealer websites and text/messaging services. The Service module includes estimating, labor tracking, and complete parts management with ordering/receiving, subcontractor fulfillment and invoicing. DockMaster Mobile allows technicians to clock on/off jobs from any mobile device. Visual Marina™ management includes storage & billing, occupancy tracking, reservations and dry stack management, including integrations to leading consumer applications for boat rentals, online reservations, concierge/launch scheduling and our new Fuel Integration with FuelCloud. DockMaster also includes Point of Sale, Order Entry with eCommerce and a complete accounting system. Learn more at and follow DockMaster on TwitterInstagramFacebook, and LinkedIn. Or email

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