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DockMaster’s new enhancements and features designed to increase revenue opportunities 

As 2020 comes to an end, it’s time to reflect on what DockMaster has managed to accomplish amid a year full of uncertainty.  

With many new enhancements to our software, we’d be remiss if we didn’t thank our clients for having a hand in these improvements. We constantly strive to improve our products and services to better serve our clients and their feedback always plays a huge role in making that happen. 

Obviously, the COVID-19 pandemic presented many challenges for the boating industry. However there were plenty of positive developments throughout the year. With people of all backgrounds looking for safe activities with respect to proper social distancing, boating emerged as a viable choice. In fact, boat sales and boating activity saw record highs in many respects. Those trends are expected to continue into 2021. 

As for DockMaster, our products are designed to help marinas, boatyards and dealers navigate through these mysterious times.  

Now, let’s recap what enhancements were made in 2020 to both our products and services, as well as some other highlights of the year.  

Online Sales Integration, Powered By SpeedyDock  

Back in the fall, we launched a brand-new integration with SpeedyDock, which uses Shopify to help marine operators build profitable online stores. 

Marine businesses can now add a revenue stream at a reasonable cost. To learn more about our online sales integration, reach out to your DockMaster account rep or contact our sales team here. 

New president 

Back in April, DockMaster appointed Kent Howard as our new president. He has brought with him his passion of seeing clients thrive by leveraging new technologies available to them. His background in the hospitality industry also brought a unique perspective and has allowed us to consider new factors in enhancing our software and services. Our goal remains the same, and that’s building the best possible solutions for the industry. 

What’s on the way? 

We have some exciting new features coming to our software. This features a simple ‘click and pay’ solution for your customers and a lead management solution for sales teams. Best of all, it’s all linked with DockMaster.   

Our DM Pay feature will allow you to spend less time on accounts receivables. Now, users can simply email statements and invoices to customers. 

Our Prospect Mobile system will allow your sales team to manage leads. And it’s all synced to DockMaster on their smartphone or tablet. It will give your sales team more flexibility on the go thanks to synced information within LeadMaster and Prospecting. You can create follow up tasks, enter notes as you would in LeadMaster, view ‘My Day’, conduct an inventory look up and more!  

We always carry the goal to find ways to improve our solutions for our clients. Stay tuned for more exciting news on the way for 2021. 

Thank you for a great year 

We’d like to take this opportunity to thank our clients and partners for a successful 2020. We’d also like to say congratulations to all those in the industry. You have all worked tirelessly to make this a successful year. The hard work paid off and we’re excited to see what’s in store for 2021. 

DockMaster Software is an industry leading management system for marinas, boatyards, and boat dealerships. DockMaster includes Unit Sales, Prospecting and F&I with fully integrated financial management and numerous integrations with CRM applications, dealer websites and text/messaging services. The Service module includes estimating, labor tracking, and complete parts management with ordering/receiving, subcontractor fulfillment and invoicing. DockMaster Mobile allows technicians to clock on/off jobs from any mobile device. Visual Marina™ management includes storage & billing, occupancy tracking, reservations and dry stack management, including integrations to leading consumer applications for boat rentals, online reservations, concierge/launch scheduling and our new Fuel Integration with FuelCloud. DockMaster also includes Point of Sale, Order Entry with eCommerce and a complete accounting system. Learn more at and follow DockMaster on TwitterInstagramFacebook, and LinkedIn. Or email

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