Research suggests that 89% of marketers use Facebook for their brand marketing efforts.
Over on Instagram, it’s believed 90% of users follow businesses on the platform.
Now, more than ever, it’s vital businesses jump on social media. Because the world is clearly waiting to hear what they have to say.
If you haven’t invested meaningful time in social media marketing for your marina, you’re not alone. In fact, this is the case for millions of businesses across every industry; it’s often viewed as a time-consuming endeavour which yields barely noticeable results.
But, that simply isn’t true, on either part. If you invest a sensible amount of time in social media marketing, it’ll put your brand in front of the right audience at just the right time.
Still need convincing? Here’s why now is the ideal time to get social.
It’ll have a positive impact on your website traffic
Social media is highly capable of bringing more traffic to your website. More importantly, it’s capable of delivering relevant traffic to your website, providing you get the messaging right.
By posting text, imagery and video that hits the spot for your audience and which includes hashtags they’re likely to identify with, your brand will end up on their timelines. Add in a relevant landing page as a call-to-action, and they’re likely to click through for further exploration.
It’ll give your brand a voice
Brand awareness is a tough thing to keep going. Arguably, it’s far more difficult than keeping a social media marketing campaign active.
The good news? An active social media campaign is one of the best ways to give your brand a voice, and a voice with a brand will be instantly recognisable.
Social media is a satisfying marketing tool to use, because you have plenty of freedom. You can speak naturally and directly with your audience, and that’ll make your business far more interesting.
The more visible you are across multiple social media platforms, the more likely you are to get noticed and stay in the minds of your audience.
It’ll drive loyalty
Once you win a new customer and they enjoy your service, the ability to connect with them on social media thereafter helps you nurture that relationship like no other form of marketing.
In turn, this drives greater loyalty, and we all know that retaining loyal customers is far less expensive than trying to find new customers.
It’s an essential customer service channel
Chances are, you’ll have reached out to a brand via social media yourself.
Your customers will want to do the same!
This has made social media an essential customer service channel. Ignore it at your peril.
Platforms like Twitter have transformed customer service, thanks to a modern consumer base that is far more likely to reach for the @ key than they are to pick up the phone and call customer services.
This is why you need to not only be proactive on social media, but also reactive by listening out for mentions of your brand.
Wrapping up
We’ve but scratched the surface today when it comes to social media marketing and the benefit it will have on your marina business.
Now, more than ever, this is a marketing strategy that needs pride of place in your overall plan. So, if your social media presence has been lying dormant and unloved for some time, make today the day you resurrect it.
___
DockMaster Software is an industry leading management system for marinas, boatyards, and boat dealerships. DockMaster includes Unit Sales, Prospecting and F&I with fully integrated financial management and numerous integrations with CRM applications, dealer websites and text/messaging services. The Service module includes estimating, labor tracking, and complete parts management with ordering/receiving, subcontractor fulfillment and invoicing. DockMaster Mobile allows technicians to clock on/off jobs from any mobile device. Visual Marina™ management includes storage & billing, occupancy tracking, reservations and dry stack management, including integrations to leading consumer applications for boat rentals, online reservations, concierge/launch scheduling and our new Fuel Integration with FuelCloud. DockMaster also includes Point of Sale, Order Entry with eCommerce and a complete accounting system. Learn more at www.DockMaster.com and follow DockMaster on Twitter, Instagram, Facebook, and LinkedIn. Or email info@dockmaster.com
