Proper Marina Management Requires The Proper Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation. That includes databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)

Finding A Place In Marina Operations For Automation

My first serious job in the recreational marine industry was managing a small 40-slip marina and trailer park on the Lake Erie shore. That was at a time before anyone ever heard of a desktop computer. A decade later, I found myself with upper-level management responsibility for a 100-slip marina and full-service boatyard on the… (more)

Marinas and Boatyards Need Marketing Strategies That Fit Their Business Models

Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)