Today’s boat dealers are managing and even juggling many different areas of their operation, and keeping up with the speed of modern day business has become challenging. Gone are the days of spreadsheets and the business card rolodex to stay in touch and manage customers. Today it’s a mandatory requirement for a boat dealer to… (more)
A marine business with “good management” has systems in place for the organization of all aspects of their operation. That includes databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)
My first serious job in the recreational marine industry was managing a small 40-slip marina and trailer park on the Lake Erie shore. That was at a time before anyone ever heard of a desktop computer. A decade later, I found myself with upper-level management responsibility for a 100-slip marina and full-service boatyard on the… (more)
Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)
