Introducing DockMaster’s Lineup of Online Classes for May

With more marine businesses set to reopen, DockMaster is here for customers While restrictions are largely varying by state, marine businesses now have a clearer picture of when business can resume and return to some form of normalcy. While businesses should still consult with appropriate jurisdiction in reopening, the DockMaster team remains available to customers…. (more)

DockMaster Connects Clients and Experts at 2019 DMCON User Conference

DockMaster successfully relaunched its annual User Conference (DMCON), connecting clients with DockMaster experts and partners. Holding this event reassured DockMaster’s dedication to its customer base and gave experts a chance to reconnect with the marine professionals that form their clientele. The DockMaster User Conference featured a series of expert-led breakout sessions, where clients got to… (more)

Marine Marketing: How To Differentiate Your Brand In A Niche Industry

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)

Marinas and Boatyards Need Marketing Strategies That Fit Their Business Models

Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)