Old School: Email In The Marine Industry Not Going Away

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)

SpeedyDock: Connecting With Your Customers On DockMaster Platform

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)

How Tracking More Than Just Basic Metrics Can Help Improve Your Marina’s Bottom Line

One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)

DockMaster Launches DockMaster Online Reservations Powered By Swift Harbour

As peak season for boating approaches, DockMaster is proud to announce yet another solution to bring powerful and effective technology to all business models. This past week, DockMaster announced the launch of DockMaster Online Reservations, powered by Swift Harbour. It’s another one of several third-party solutions DockMaster has partnered with to continue leading the Marine… (more)

Outsourcing for Marinas, Boatyards, and Other Small Marine Businesses

Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)