Marine Business Staff Training: Why Your Training Should Be Ongoing

Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)

Why Training is Important when Acquiring a Marina Management Software System

DockMaster isn’t the type of company to sell a piece of software and leave customers to their own devices trying to figure everything out, regardless of how user-friendly the product is. The company offers considerable followup safeguards, with ongoing training and support for our marina management software. The same goes for training, which DockMaster doggedly… (more)