Four Benefits of Marine Businesses using a CRM System

Like every industry, the marine business is rapidly changing as more and more technology surfaces with the promise of creating greater efficiencies, streamlining workflows and generally staying on top of all the financial activity going on inside the company. Comprising much of that technology are management software systems that handle all the aforementioned, which has… (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)