Managing Your Marine Business’s Online Reputation

The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today, like any business will be picked apart by online ratings or reviews, and this means controlling your online reputation is a top… (more)

A Marina Customer and Their Long-Term Value

The work that goes into operating a marina effectively and efficiently is not always visible to the customers. A Marina Manager develops, administers, and supervises the Marina enterprise operations, including the effective and proper maintenance of all marina facilities, supervision of personnel, and meets compliance demands, rules and regulations. Unless all this happens perfectly and… (more)

SpeedyDock: Connecting With Your Customers On DockMaster Platform

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)

DockMaster To Attend 2019 Refit International Exhibition And Conference In Ft. Lauderdale

DockMaster will be present at the Refit Show for the first time. DockMaster Software is the Premier Marine Management Software and will fittingly be an exhibitor at the 2019 Refit Show, taking place April 10-11 from the Broward County Convention Center in Ft. Lauderdale, Florida. Several DockMaster crew members will be setting sail for Ft…. (more)