Like every industry, the marine business is rapidly changing as more and more technology surfaces with the promise of creating greater efficiencies, streamlining workflows and generally staying on top of all the financial activity going on inside the company. Comprising much of that technology are management software systems that handle all the aforementioned, which has… (more)
Today’s boat dealers are managing and even juggling many different areas of their operation, and keeping up with the speed of modern day business has become challenging. Gone are the days of spreadsheets and the business card rolodex to stay in touch and manage customers. Today it’s a mandatory requirement for a boat dealer to… (more)
North America’s boat ownership continues grow and the forecast for 2021 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), boat sales have seen an increase as high as nine percent compared to 2019 levels. The cause of this uptick in sales has been linked to first time… (more)
Let’s assume your marina is in tip-top shape. Your employees are second to none, your slip bookings are steady and you’ve got the best marine software system in the industry to ensure maximum efficiency and optimum satisfaction, which are among the amenities offered by DockMaster. However, if you’re among a number of marinas in areas… (more)
by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)
