Profiles

Since growing to one of the nation’s largest boat dealerships and marine service companies, SkipperBud’s views DockMaster as a strategic business asset that gives them better lead management, better inventory management, ability to control rigging costs and more control over major unit sales throughout their dealer locations.

SkipperBud’s facilities are one-stop shops for all boating needs. They offer sales, service, storage, marina slip rental, in/out service, restaurants and more. They are full service dealers for Sea Ray, Four Winns, Starcraft, Smoker Craft, Malibu, Cruisers Yachts and Bayliner with 22 locations in eight states. Each facility is staffed by knowledgeable service and sales professionals dedicated to delivering the finest in boating lifestyles while maintaining profitability.

A boat sales company the size of SkipperBud’s needs boat dealership software with the ability to track prospects, inventory, and sales across all locations with one central database. Over the years, SkipperBud’s has worked with Exuma’s staff to develop several features in the DockMaster system to achieve their goals. “The flexibility of DockMaster has helped us craft a system that meets needs", said Glenn Pollock, SkipperBud’s MIS Director. “We have expanded DockMaster with a set of extended reporting services that give us website cost analysis, detailed sales performance by sales person, distribution of gross profit and service location efficiency."