SpeedyDock: Connecting With Your Customers On DockMaster Platform

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)

Marinas and Boatyards Need Marketing Strategies That Fit Their Business Models

Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)

Thriving In A Seasonal Industry: 3 Keys To Optimize Your Boating Business All Year

Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top… (more)

DockMaster Launches DockMaster Online Reservations Powered By Swift Harbour

As peak season for boating approaches, DockMaster is proud to announce yet another solution to bring powerful and effective technology to all business models. This past week, DockMaster announced the launch of DockMaster Online Reservations, powered by Swift Harbour. It’s another one of several third-party solutions DockMaster has partnered with to continue leading the Marine… (more)

DockMaster To Attend 2019 Refit International Exhibition And Conference In Ft. Lauderdale

DockMaster will be present at the Refit Show for the first time. DockMaster Software is the Premier Marine Management Software and will fittingly be an exhibitor at the 2019 Refit Show, taking place April 10-11 from the Broward County Convention Center in Ft. Lauderdale, Florida. Several DockMaster crew members will be setting sail for Ft…. (more)

Find a Social Media Marketing Network That’s Right for Your Marina Business

By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)

Interest-Based Negotiating: Taking the High Road

Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)