Let’s assume your marina is in tip-top shape. Your employees are second to none, your slip bookings are steady and you’ve got the best marine software system in the industry to ensure maximum efficiency and optimum satisfaction, which are among the amenities offered by DockMaster. However, if you’re among a number of marinas in areas… (more)
One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)
by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)
Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)
DockMaster has made it a company mantra to seek third-party solutions in order to better serve our clients. After all, in order to provide the best marine management solutions, it’s imperative not to rest on our laurels, much like any marina would seek ways to improve operations. Earlier this year, DockMaster struck a partnership with… (more)
Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top… (more)
Annual DockMaster User Conference will be held from November 11-15 at DoubleTree by Hilton Hotel in Palm Beach Gardens, FL While DockMaster has already distinguished itself through superior software, part of what makes us an industry leader is our dedication to customers. Our annual User Conference also gives us the opportunity to connect with our… (more)
Here at DockMaster, we are excited and honored to announce that we have been included in Boating Industry’s 2019 Top Products list! For the second year in a row, DockMaster has been included on Boating Industry’s annual Top Products list. This year, DockMaster’s Mobile App was named among Boating Industry’s top 50 products. This is the… (more)
As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas. But there’s no shortage of marinas who want to be… (more)
