It’s a given that the more services offered by a marina or marine business, the harder it is to manage. And the higher the taskbar is set to handle a wide range of services, it stands to reason that the need for a more automated system to manage these operations becomes necessary in order to… (more)
Here at DockMaster, we are excited and honored to announce that we have been included in Boating Industry’s 2019 Top Products list! For the second year in a row, DockMaster has been included on Boating Industry’s annual Top Products list. This year, DockMaster’s Mobile App was named among Boating Industry’s top 50 products. This is the… (more)
As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas. But there’s no shortage of marinas who want to be… (more)
By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)
Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)
Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)
by Phil Friedman, Marine Industry Consultant Look, I don’t pretend to be a marketing guru. But I am experienced in boatyard and marina operations. And as a freelance writer/editor, I have, over the years, worked on contract for several marine marketing firms. So, I’m not exactly ignorant of marketing approaches and principles. In fact, I… (more)
Whether you see it as resting on your laurels or sitting on your butt, failing to constantly adapt leads to being left (on your) behind. Always seek a competitive advantage Having a “competitive advantage” involves imbuing your product with a singular feature or set of features that distinguish it in a positive way from that… (more)
DockMaster’s President Cam Collins joins InnQuest Software VP Kent Howard and Welcome Systems Director John Jones for a cross-continent chat about hospitality & evolving customer expectations in the recreation & tourism industry. In this podcast we discuss marketing to millenials in the marine industry & how to attract your next generation of high performance employees…. (more)
