by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)
Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)
DockMaster has made it a company mantra to seek third-party solutions in order to better serve our clients. After all, in order to provide the best marine management solutions, it’s imperative not to rest on our laurels, much like any marina would seek ways to improve operations. Earlier this year, DockMaster struck a partnership with… (more)
Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top… (more)
Annual DockMaster User Conference will be held from November 11-15 at DoubleTree by Hilton Hotel in Palm Beach Gardens, FL While DockMaster has already distinguished itself through superior software, part of what makes us an industry leader is our dedication to customers. Our annual User Conference also gives us the opportunity to connect with our… (more)
It’s a given that the more services offered by a marina or marine business, the harder it is to manage. And the higher the taskbar is set to handle a wide range of services, it stands to reason that the need for a more automated system to manage these operations becomes necessary in order to… (more)
Here at DockMaster, we are excited and honored to announce that we have been included in Boating Industry’s 2019 Top Products list! For the second year in a row, DockMaster has been included on Boating Industry’s annual Top Products list. This year, DockMaster’s Mobile App was named among Boating Industry’s top 50 products. This is the… (more)
As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas. But there’s no shortage of marinas who want to be… (more)
By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)
