There are times during the life of any business where overheads need to be reviewed. Unfortunately, those times often push business owners to make rash decisions which, ultimately, result in lower levels of efficiency and profitability. You read that right – cutting your overheads can lower your profitability if you get it wrong. So, with… (more)
So, you’ve had to close your marina, albeit temporarily. It sucks. And, while there may undoubtedly be much worse things going on in the world, if your business has to temporarily close by order of the government, law or those above you, it’s entirely justified to be concerned. Thankfully, there are a number of things… (more)
Guest post from James Copeland, CEO of Swift Harbour, a proud partner of DockMaster. While there is uncertainty around COVID-19, what is certain is that boaters will want to stay with you in the future. As boating may be one of the few activities that people will still be able to do while we adopt… (more)
The established and rich tradition of the marine industry goes back generations, and today with a U.S. population of approximately 327 million, the marine industry faces the same challenge almost every labor market is facing; a rapidly aging work population. By later this year, about 25% of the U.S. workforce will be composed of older… (more)
One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)
Many professionals in boatyards, a boat dealership or marinas share a common bump in the road on occasion; the management of a challenging customer situation. An old saying “The customer is always right” is a motto that was popularized by many early pioneering retailers like Marshall Field at his Marshall Field’s department stores. Today, the… (more)
In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)
When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered. … (more)
Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)
