The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today can live or die by a rating or an online review, and this means controlling your online reputation is a top priority…. (more)
In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)
When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered. … (more)
Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)
One thing you won’t find at DockMaster is the notion that it was founded by folks who stumbled into the marine industry as a way to make a quick buck. The founders have extensive experience in the marina trade, combined with a rich background in software development. Thus, DockMaster’s software for marine professionals covers all… (more)
Since 1984, DockMaster has been at the forefront of marina management technology, making life easier for staff to stay on top of their business. Time and time again, DockMaster products have proven their worth in not only helping marinas save time and money, but opening doors to users in improving their operations, as well as… (more)
Today’s boat dealers are managing and even juggling many different areas of their operation, and keeping up with the speed of modern day business has become challenging. Gone are the days of spreadsheets and the business card rolodex to stay in touch and manage customers. Today it’s a mandatory requirement for a boat dealer to… (more)
Let’s assume your marina is in tip-top shape. Your employees are second to none, your slip bookings are steady and you’ve got the best marine software system in the industry to ensure maximum efficiency and optimum satisfaction, which are among the amenities offered by DockMaster. However, if you’re among a number of marinas in areas… (more)
One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)
