Why now is the time to get social

Research suggests that 89% of marketers use Facebook for their brand marketing efforts. Over on Instagram, it’s believed 90% of users follow businesses on the platform. Now, more than ever, it’s vital businesses jump on social media. Because the world is clearly waiting to hear what they have to say. If you haven’t invested meaningful… (more)

How to find business overheads you really don’t need

There are times during the life of any business where overheads need to be reviewed. Unfortunately, those times often push business owners to make rash decisions which, ultimately, result in lower levels of efficiency and profitability. You read that right – cutting your overheads can lower your profitability if you get it wrong. So, with… (more)

A Marina Customer and Their Long-Term Value

The work that goes into operating a marina effectively and efficiently is not always visible to the customers. A Marina Manager develops, administers, and supervises the Marina enterprise operations, including the effective and proper maintenance of all marina facilities, supervision of personnel, and meets compliance demands, rules and regulations. Unless all this happens perfectly and… (more)

Old School: Email In The Marine Industry Not Going Away

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)