The established and rich tradition of the marine industry goes back generations, and today with a U.S. population of approximately 327 million, the marine industry faces the same challenge almost every labor market is facing; a rapidly aging work population. By later this year, about 25% of the U.S. workforce will be composed of older… (more)
One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)
Many professionals in boatyards, a boat dealership or marinas share a common bump in the road on occasion; the management of a challenging customer situation. An old saying “The customer is always right” is a motto that was popularized by many early pioneering retailers like Marshall Field at his Marshall Field’s department stores. Today, the… (more)
The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today can live or die by a rating or an online review, and this means controlling your online reputation is a top priority…. (more)
With industry hands-on experience since 1984, we have seen a lot of products and technologies come and go over the years. Through all of this change, technology has played a big factor and has likely impacted more areas of our businesses than anything else. One change that has been slower, but is starting to happen… (more)
In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)
DockMaster’s award winning app simplifies labor scheduling DockMaster has brought the power of mobile to current and new customers. With the launch of DockMaster Mobile last year, technicians are now able to enter time on work orders using a mobile time clock or time card, as well as review their scheduled jobs. Best of all,… (more)
When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered. … (more)
Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)
