Here at DockMaster, we are excited and honored to announce that we have been included in Boating Industry’s 2019 Top Products list! For the second year in a row, DockMaster has been included on Boating Industry’s annual Top Products list. This year, DockMaster’s Mobile App was named among Boating Industry’s top 50 products. This is the… (more)
While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)
As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas. But there’s no shortage of marinas who want to be… (more)
By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)
Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)
Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)
Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. And as a result, have had occasion to develop and run several marine-related marketing campaigns. Consequently,… (more)
Boatyards, Marinas, and Other Marine Businesses Are Prime Candidates to Take Advantage of Inbound Marketing by Phil Friedman, Marine Industry Consultant Look, I don’t pretend to be a marketing guru. But I am experienced in boatyard and marina operations. And as a freelance writer/editor, I have, over the years, worked on contract for several marine marketing… (more)
SpeedyDock: Connecting with Your Customers Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more…. (more)
