A Marina Customer and Their Long-Term Value

The work that goes into operating a marina effectively and efficiently is not always visible to the customers. A Marina Manager develops, administers, and supervises the Marina enterprise operations, including the effective and proper maintenance of all marina facilities, supervision of personnel, and meets compliance demands, rules and regulations. Unless all this happens perfectly and… (more)

What’s Your Boat Dealership’s CRM Strategy?

Today’s boat dealers are managing and even juggling many different areas of their operation, and keeping up with the speed of modern day business has become challenging. Gone are the days of spreadsheets and the business card rolodex to stay in touch and manage customers. Today it’s a mandatory requirement for a boat dealer to… (more)

How eCommerce Can Expand Your Marina Market

While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)

Ways To Communicate With Your Customers After Boating Season

Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)

Prepping Boats and Marinas For Hurricane Season

BoatUS shares guide for boaters and marina operators to prepare As we head towards the end of August, boaters and marina operators across the country now have hurricane season on their minds. With several major hurricanes expected to hit U.S. shores this year, it’s imperative to be well prepared.  Fortunately, BoatUs has shared a detailed… (more)