While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)
Demand for boats increase as consumers look for safe activities As we head to the end of summer, we’ve had almost a full boating season to reflect on and what has defined this season. While the early portion of the season was mired in uncertainty, we quickly began to see some positive trends once boating… (more)
Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)
BoatUS shares guide for boaters and marina operators to prepare As we head towards the end of August, boaters and marina operators across the country now have hurricane season on their minds. With several major hurricanes expected to hit U.S. shores this year, it’s imperative to be well prepared. Fortunately, BoatUs has shared a detailed… (more)
Pandemic has quickly shifted average age of boat buyers Up until this year, the average age for boaters had been getting older and older. However, as COVID-19 hit American soil and recreational activities grew affected, the industry saw a surge in younger boaters. So far in 2020, the average age of powerboat buyers has decreased… (more)
Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)
First-time buyers account for over one-third of new and pre-owned boat purchases so far this year. This huge increase of 34% was reported by Info-Link, and neatly illustrates the size of the opportunity for marine businesses. Clearly, if there was ever a time to attract first-time boat buyers to your business – it’s now. But… (more)
While it has been a really challenging year for many, the boating industry has seen a surge in business in recent months. With more first-time boaters emerging in the marketplace and experienced boaters spending even more time out on the water, marine businesses have certainly been as busy as ever. When business is as busy… (more)
With boat dealers being in peak season in the midst of a unique calendar year, it’s very possible that certain tasks may fall by the wayside. With boating activity expected to increase this summer, more and more leads will pour in for boat dealers. As the MRAA outlined in a recent post, these busy periods… (more)
