Ways To Communicate With Your Customers After Boating Season

Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)

How eCommerce Can Expand Your Marina Market

While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)

DockMaster Mobile Ensures Proper Time Recording For Service Techs

DockMaster’s award winning app simplifies labor scheduling, eliminating paper processing between departments DockMaster has brought the power of mobile to current and new customers. DockMaster Mobile, our time keeping app, allows technicians to enter time on work orders using a mobile time clock or time card, as well as review their scheduled jobs. Best of… (more)

Marine Business Staff Training: Why Your Training Should Be Ongoing

Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)

Managing Your Marine Business’s Online Reputation

The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today, like any business will be picked apart by online ratings or reviews, and this means controlling your online reputation is a top… (more)

A Marina Customer and Their Long-Term Value

The work that goes into operating a marina effectively and efficiently is not always visible to the customers. A Marina Manager develops, administers, and supervises the Marina enterprise operations, including the effective and proper maintenance of all marina facilities, supervision of personnel, and meets compliance demands, rules and regulations. Unless all this happens perfectly and… (more)