How eCommerce Can Expand Your Marina Market

While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)

Ways To Communicate With Your Customers After Boating Season

Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)

Prepping Boats and Marinas For Hurricane Season

BoatUS shares guide for boaters and marina operators to prepare As we head towards the end of August, boaters and marina operators across the country now have hurricane season on their minds. With several major hurricanes expected to hit U.S. shores this year, it’s imperative to be well prepared.  Fortunately, BoatUs has shared a detailed… (more)

Marine Business Staff Training: Why Your Training Should Be Ongoing

Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)

DockMaster August Training Classes: Master Your Marine Software To Maximize Peak Season

While it has been a really challenging year for many, the boating industry has seen a surge in business in recent months. With more first-time boaters emerging in the marketplace and experienced boaters spending even more time out on the water, marine businesses have certainly been as busy as ever. When business is as busy… (more)