Finding a Place in Marina Operations for Automation

  I’ve never met a Chat-Bot I didn’t hate… by Phil Friedman, Marine Industry Consultant My first serious job in the recreational marine industry was managing a small 40-slip marina and trailer park on the Lake Erie shore. That was at a time before anyone ever heard of a desktop computer. A decade later, I… (more)

CRM and Customer Service

Avoid confusing customer relations management with customer service by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads,… (more)

Have You Outgrown QuickBooks?

Have You Outgrown QuickBooks? QuickBooks is a popular accounting system and is used by many small business owners in the marine industry. But as your business grows, there comes a time when QuickBooks simply may not provide you with the level of operational support you need to run a multi-faceted marine business. Here are six… (more)

A Competitive Advantage is Never Forever

Whether you see it as resting on your laurels or sitting on your butt, failing to constantly adapt leads to being left (on your) behind. by Phil Friedman, Marine Industry Consultant Always seek a competitive advantage Having a “competitive advantage” involves imbuing your product with a singular feature or set of features that distinguish it… (more)

DockMaster Featured on Hospitality Systems Podcast with Welcome Systems and InnQuest Software

DockMaster’s President Cam Collins joins InnQuest Software VP Kent Howard and Welcome Systems Director John Jones for a cross-continent chat about hospitality & evolving customer expectations in the recreation & tourism industry. In this podcast we discuss marketing to millenials in the marine industry & how to attract your next generation of high performance employees…. (more)

Our 3 Most Popular Posts

Our 3 Most Popular Posts

Thank you to everyone who checks out our blog regularly and through our social media links. We are starting to gain some traction and wanted to share with you, our 3 most popular blog posts so far. #3 – DockMaster’s Power Through Partnership with Open API. When the economy began to pick up steam after… (more)

Growth = Your Marine Operations + Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)