How Tracking More Than Just Basic Metrics Can Help Improve Your Marina’s Bottom Line

One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)

Proper Marina Management Requires The Proper Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)

DockMaster Online Reservations Provides Marinas A Powerful Hospitality Tool

DockMaster has made it a company mantra to seek third-party solutions in order to better serve our clients. After all, in order to provide the best marine management solutions, it’s imperative not to rest on our laurels, much like any marina would seek ways to improve operations. Earlier this year, DockMaster struck a partnership with… (more)

Why Training is Important when Acquiring a Marina Management Software System

DockMaster isn’t the type of company to sell a piece of software and leave customers to their own devices trying to figure everything out, regardless of how user-friendly the product is. The company offers considerable followup safeguards, with ongoing training and support for our marina management software. The same goes for training, which DockMaster doggedly… (more)