Finding A Place In Marina Operations For Automation

My first serious job in the recreational marine industry was managing a small 40-slip marina and trailer park on the Lake Erie shore. That was at a time before anyone ever heard of a desktop computer. A decade later, I found myself with upper-level management responsibility for a 100-slip marina and full-service boatyard on the… (more)

Four Benefits of Marine Businesses using a CRM System

Like every industry, the marine business is rapidly changing as more and more technology surfaces with the promise of creating greater efficiencies, streamlining workflows and generally staying on top of all the financial activity going on inside the company. Comprising much of that technology are management software systems that handle all the aforementioned, which has… (more)

More Ways Your Marina Benefit From Going Paperless

In the 1980s when computers were first in the workplace, the dream was a paperless environment. However, the technology at the time contributed to more of that tree fiber multiplying on desks and in file cabinets. Eventually, some innovators came across the idea of developing management systems to help organize electronic files which helped quickly… (more)

How Tracking More Than Just Basic Metrics Can Help Improve Your Marina’s Bottom Line

One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)

Proper Marina Management Requires The Proper Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)