Interest-Based Negotiating: Taking the High Road

Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)

Outsourcing for Marinas, Boatyards, and Other Small Marine Businesses

Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)

Marinas and Boatyards Need Marketing Strategies That Fit Their Business Models

Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. And as a result, have had occasion to develop and run several marine-related marketing campaigns. Consequently,… (more)

CRM and Customer Service

Avoid confusing customer relations management with customer service by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads,… (more)

A Competitive Advantage is Never Forever

Whether you see it as resting on your laurels or sitting on your butt, failing to constantly adapt leads to being left (on your) behind. by Phil Friedman, Marine Industry Consultant Always seek a competitive advantage Having a “competitive advantage” involves imbuing your product with a singular feature or set of features that distinguish it… (more)

Supporting Marine Industry API’s & Integrations

Today, API’s are a necessity of modern technology and the space seems to be ever-expanding in the marine world with dealerships, manufacturers and marinas. Hundreds of thousands of apps exist, and it grows by the day. This technology has firmly been entrenched in our day-to-day lives, personally and professionally, all accessible through the giants of… (more)

Boat Dealers & The Power of Video

Today, amongst all the marketing and deluge of email campaigns, a boat dealer needs to find a way to stand out, make a difference and be heard. Easy to use video technology has emerged as a leading way for your marketing efforts and spend to connect, influence and engage your target audience. The Numbers Don’t… (more)