DockMaster Provides Increased Security With Double Posting Feature

When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered. … (more)

Avoid Confusing Customer Relations Management With Customer Service

by Phil Friedman, Marine Industry Consultant In one of its brochures, a leading developer of CRM software explains customer relations management in the following way: “… CRM is customer relationship management … CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location …… (more)

Marinas and Boatyards Need Marketing Strategies That Fit Their Business Models

Fad Advice on Marketing Often Has Little to Do with Real Needs As I’ve said before, I don’t pretend to be a marketing guru. I have, however, been involved in marina and boatyard management for more than three decades. As a result, I have had opportunities to develop and run several marine-related marketing campaigns. Consequently,… (more)

Thriving In A Seasonal Industry: 3 Keys To Optimize Your Boating Business All Year

Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top… (more)

Find a Social Media Marketing Network That’s Right for Your Marina Business

By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)

Interest-Based Negotiating: Taking the High Road

Leverage and Power are NOT the Only Bases for Negotiations by Phil Friedman, Marine Industry Consultant Many businessmen and lawyers will tell you that the key element(s) of successful negotiating are “leverage” and “power.” According to them, success in achieving a negotiated agreement reduces to which party has the stronger hand. The problem with that… (more)

Outsourcing for Marinas, Boatyards, and Other Small Marine Businesses

Cost-effectively Meeting the Need for Strategic Expansion and Improvements by Phil Friedman, Marine Industry Consultant Even in this recovering recreational marine market, I’m finding that a significant percentage of marina and boatyard operators remain reluctant to undertake strategic expansion or make long-needed improvements. Their inertia may be fueled by a FOAP (Fear of Added Payroll)…. (more)