The Power of Video Marketing for Boat Dealers

Today, a boat dealer needs to find a way to stand out. Easy to use video technology has emerged as a leading way for your marketing efforts and spend. Why? It connects, influences and engages your target audience. While emailing and directly engaging with customers and prospective customers is still here to stay, it’s time… (more)

Boat Delivery: How Boat Dealers Can Better Serve Customers

North America’s boat ownership continues grow and the forecast for 2021 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), boat sales have seen an increase as high as nine percent compared to 2019 levels. The cause of this uptick in sales has been linked to first time… (more)

Ways To Communicate With Your Customers After Boating Season

Communicating effectively year-round sets operators up for success in peak season It certainly has been a unique year in the boating industry. As industries across the country faced their own challenges, the marine industry dealt with shutdowns, then the surge in demand for boats. The industry also saw encouraging trends play out, such as the… (more)

DockMaster August Training Classes: Master Your Marine Software To Maximize Peak Season

While it has been a really challenging year for many, the boating industry has seen a surge in business in recent months. With more first-time boaters emerging in the marketplace and experienced boaters spending even more time out on the water, marine businesses have certainly been as busy as ever. When business is as busy… (more)

Nautical distancing could be the answer to boating carrying on

Boating could provide some liberation, while respecting distancing rules While everyone yearns for getting outside and mobile, it must also be done responsibly. With the summer months just around the corner, marine enthusiasts can’t help but start thinking about ways to do what they love, while continuing to practice social distancing. With boat shows around… (more)