Author: dockmasterinc

How Tracking More Than Just Basic Metrics Can Help Improve Your Marina’s Bottom Line

One great thing about marine software is that the best ones out there are data-driven. In other words, all the information that the software collects about your business transactions and other financial activity can be used to evaluate your business performance, as well as guide you in making long-term decisions. With software like DockMaster, you… (more)

Thriving In A Seasonal Industry: 3 Keys To Optimize Your Boating Business All Year

Whether you are a boat dealer, marina, or boatyard you are probably familiar with the peaks and valleys of operating in a seasonal industry. But going by the numbers, there is ample opportunity to grow your boating business all year. According to research by Global Market Insights, Inc the recreational boating market is predicted to top… (more)

Why Training is Important when Acquiring a Marina Management Software System

DockMaster isn’t the type of company to sell a piece of software and leave customers to their own devices trying to figure everything out, regardless of how user-friendly the product is. The company offers considerable followup safeguards, with ongoing training and support for our marina management software. The same goes for training, which DockMaster doggedly… (more)

How ECommerce Can Expand Your Marina Market

While plenty has been said on this blog about the benefits of a marina-based business management system as well as application programming interfaces, what if your operation isn’t quite there yet? Let’s first establish that you have a sparkling website with all sorts of attractive pictures, background information on the company, and what your business… (more)

How Thinking Green Makes Good Sense for Marinas

As the social focus shifts towards environmentalism, proponents of the green movement never tire from pointing fingers at some rather conspicuous targets. It’s not a short list, either. Cities, pipelines, internal combustion engines, factories, you name it, everyone’s a culprit. That also goes for marinas. But there’s no shortage of marinas who want to be… (more)

Find a Social Media Marketing Network That’s Right for Your Marina Business

By now, business owners are realizing more and more that using social media is no longer one of those window dressing perks involved in running a company. More and more, it’s a necessity to get your message out to your customer base. And in the marina business, that’s particularly evident considering that the maritime industry… (more)

SpeedyDock: Connecting With Your Customers On DockMaster Platform

Customers expect to connect with businesses as easily and seamlessly as they do with their friends and family. They expect marinas to be on the same channels they are, and they want quick and convenient updates. Boating customers, typically regarded as an affluent and well-educated group, probably expect more. We know this at DockMaster and… (more)