Author: Cam Collins

Supporting Marine Industry API’s & Integrations

Co-Authored by Kirsten Schuchardt, Program Manager, Brunswick Dealer Advantage and Boater’s Choice Insurance  Today, API’s are a necessity of modern technology and the space seems to be ever-expanding in the marine world with dealerships, manufacturers and marinas. Hundreds of thousands of apps exist, and it grows by the day. This technology has firmly been entrenched… (more)

Old School: Email In The Marine Industry Not Going Away

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)

Managing Your Marine Business’s Online Reputation

The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today can live or die by a rating or an online review, and this means controlling your online reputation is a top priority…. (more)

Marine Marketing: How To Differentiate Your Brand In A Niche Industry

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)

What’s Your Boat Dealership’s CRM Strategy?

Today’s boat dealers are managing and even juggling many different areas of their operation, and keeping up with the speed of modern day business has become challenging. Gone are the days of spreadsheets and the business card rolodex to stay in touch and manage customers. Today it’s a mandatory requirement for a boat dealer to… (more)

Proper Marina Management Requires The Proper Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)