Author: Cam Collins

Proper Marina Management Requires The Proper Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)

Supporting Marine Industry API’s & Integrations

Co-Authored by Kirsten Schuchardt, Program Manager, Brunswick Dealer Advantage and Boater’s Choice Insurance  Today, API’s are a necessity of modern technology and the space seems to be ever-expanding in the marine world with dealerships, manufacturers and marinas. Hundreds of thousands of apps exist, and it grows by the day. This technology has firmly been entrenched… (more)

Marine Marketing: How To Differentiate Your Brand In A Niche Industry

In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)

The Power of Video Marketing for Boat Dealers

Today, amongst all the marketing and deluge of email campaigns, a boat dealer needs to find a way to stand out, make a difference and be heard. Easy to use video technology has emerged as a leading way for your marketing efforts and spend to connect, influence and engage your target audience. While emailing and… (more)

Boat Delivery: How Boat Dealers Can Better Serve Customers

North America’s boat ownership continues grow and the forecast for 2019 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), new powerboat sales in 2018 saw a four percent increase from 2017. Sales numbers reached 276,000, which was the highest total in over 11 years. With the sales… (more)

Marine Business Staff Training: Why Your Training Should Be Ongoing

Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)