Author: Cam Collins

Supporting Marine Industry API’s & Integrations

Today, API’s are a necessity of modern technology and the space seems to be ever-expanding in the marine world with dealerships, manufacturers and marinas. Hundreds of thousands of apps exist, and it grows by the day. This technology has firmly been entrenched in our day-to-day lives, personally and professionally, all accessible through the giants of… (more)

Navigating Challenging Customer Situations

Many professionals in boatyards, a boat dealership or marinas share a common bump in the road on occasion; the management of a challenging customer situation. An old saying “The customer is always right” is a motto that was popularized by many early pioneering retailers like Marshall Field at his Marshall Field’s department stores. Today, the… (more)

Differentiation in Marine Marketing

Co-Authored by Phil Friedman In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging…. (more)

Boat Dealers & The Power of Video

Today, amongst all the marketing and deluge of email campaigns, a boat dealer needs to find a way to stand out, make a difference and be heard. Easy to use video technology has emerged as a leading way for your marketing efforts and spend to connect, influence and engage your target audience. The Numbers Don’t… (more)

Boat Dealers: Helping Your Customers with Delivery

North America’s boat ownership continues grow and the forecast for 2018 only supports a continued upward swing in sales. According to the National Marine Manufacturers Association (NMMA), the outlook for 2018 new powerboat sales is another five to six percent increase above 2017. As a boat dealer, an important part of the customer experience is… (more)

Ongoing Staff Training at Your Marine Business

Whether it’s a marina, boatyard, boat dealership or any other business that supports the marine industry, the value of ongoing employee training will help your business. According to the Association for Talent Development, companies that offer comprehensive training programs have 218% higher income per employee than companies without formalized training. It’s a critical part of… (more)

Our 3 Most Popular Posts

Our 3 Most Popular Posts

Thank you to everyone who checks out our blog regularly and through our social media links. We are starting to gain some traction and wanted to share with you, our 3 most popular blog posts so far. #3 – DockMaster’s Power Through Partnership with Open API. When the economy began to pick up steam after… (more)