Summer is already well underway, but its faltering start due to the COVID-19 lockdown has left many in the boating industry wondering, “what happens next?” Arguably, we haven’t been in this position before. But, in a way, that’s actually pretty exciting. We’re literally entering uncharted territory, and in an industry that is more resilient than most, that… (more)
Some of the best marketing strategies are the most obvious – you just need pointing in their direction. Take destination marketing. It’s a relatively new term and while it is often (and understandably) linked to the destination itself, it’s just as useful for service providers within the destination. For instance, if you’re running a marina… (more)
Technology has played a big factor and has likely impacted more areas of our businesses than anything else. However one change that has been slower, but is starting to happen more, is the reduction or elimination of paper. The paper process is slow, prone to error, information could easily be misplaced and finally, it often… (more)
