With industry hands-on experience since 1984, we have seen a lot of products and technologies come and go over the years. Through all of this change, technology has played a big factor and has likely impacted more areas of our businesses than anything else. One change that has been slower, but is starting to happen… (more)
In marketing, differentiation is the process of distinguishing a product or service from others. In order to make it more attractive to a particular target sector. If you’re a boat dealer, marine manufacturer, boatyard or marina operator, differentiating your product — whether goods or services — from the competition can be challenging. Yet today more than… (more)
DockMaster’s award winning app simplifies labor scheduling DockMaster has brought the power of mobile to current and new customers. With the launch of DockMaster Mobile last year, technicians are now able to enter time on work orders using a mobile time clock or time card, as well as review their scheduled jobs. Best of all,… (more)
When it comes to keeping your marina business on the straight and narrow, DockMaster’s marina and dealer management software takes great strides into making sure all aspects of the operation are honest. To that end, its double posting features take care of all the redundancies of ensuring every account base of a transaction are covered. … (more)
