Managing Your Online Reputation

The world’s a critic as the saying goes, and today all the world’s critics are online and many are commenting, critiquing, liking, sharing and recommending your marine business, right now! Marine businesses today can live or die by a rating or an online review, and this means controlling your online reputation is a top priority…. (more)

Growth = Your Marine Operations + Software

A marine business with “good management” has systems in place for the organization of all aspects of their operation such as databases, spreadsheets and visuals that categorize and display your collected information to be easily accessed and understood. Good management process initiates growth and efficiency in a business. For instance, if the flow from creating… (more)

Old School: Email in The Marine Industry Not Going Away

One day, perhaps the email marketing platform might go the way of the dinosaurs, but for now this established and reliable tool isn’t going anywhere. In an age where the reach of digital media is everywhere; in blogs, social media and various types of content vehicles like case studies or whitepapers, our old friend email… (more)

A Marina Customer & Their Long-Term Value

The work that goes into operating a marina effectively and efficiently is not always visible to the customers. A Marina Manager develops, administers, and supervises the Marina enterprise operations, including the effective and proper maintenance of all marina facilities, supervision of personnel, and meets compliance demands, rules and regulations. Unless all this happens perfectly and… (more)